Who We Are
Cheryl Armitage is one of London’s top media trainers. Her expertise is based on a long career in journalism, having worked extensively in television, radio and the press.
She has worked for BBC Radio 4 on the Today programme, File On Four and You and Yours among others. She has also reported and presented for ITV, in news, politics and magazine programmes. She has written for broadsheet newspapers and magazines.
She is frequently called in to advise on media presentation in crises and to improve the media profile of recalcitrant executives who have previously avoided the media spotlight!
Cheryl Armitage
Chief media coach
Cheryl Armitage
Chief media coach
Cheryl Armitage is one of London’s top media trainers. Her expertise is based on a long career in journalism, having worked extensively in television, radio and the press.
She has worked for BBC Radio 4 on the Today programme, File On Four and You and Yours among others. She has also reported and presented for ITV, in news, politics and magazine programmes. She has written for broadsheet newspapers and magazines.
She is frequently called in to advise on media presentation in crises and to improve the media profile of recalcitrant executives who have previously avoided the media spotlight!
Simon Bucks
Consultant partner
Simon Bucks, Consultant Partner, has long and wide experience in international, national, and regional news.
As Senior Programme Editor at ITN he produced, at different times, News at Ten, the News at 5.45 and the Lunchtime News.
Subsequently he was Controller of Programmes at London News Network, responsible for all ITV news programming for the capital.
He went on to be Head of Business News at Sky News, before moving on as Associate Editor to specialise in digital online and social media content.
Simon is Chair of the Royal Television Society Television Journalism Awards and is a past President and Director of the Society of Editors.
