Media and interview training for senior executives.
"One of the best media trainers in the business. A tough taskmaster, Cheryl takes immense trouble to be on top of the subject."
We trained top executives for results day. “I was very happy - and your training was so, so, so helpful.”
We have trained senior executives and managers since before IPO.
"Cheryl always gets to the heart of the purpose of any training session and delivers superb results. She gains the respect and admiration of our spokespeople instantaneously and using her good humour and tremendous insight into our business she promotes clarity of thought, confidence and creativity in her subjects."
"Our preferred media trainer across a range of clients and simply the best we have worked with.”
We have worked with a number of CDR’s high profile City clients preparing them for media interviews and presentations.
"Excellent communications training. They have their finger on the pulse and know the media scene top to bottom."
We have worked with senior staff to prepare them for major news stories.
“The training is the best I’ve come across – tailored to our needs and issues, it has proved extremely effective and the professionalism and charm of the trainers has been highly rated, particularly by the executive team.”
“My experience of working with Armitage Bucks Communications has been first class. I'm constantly impressed by the amount of research and planning they put in before a day's media training and it is always executed professionally and with flair."
We created a scenario to test communications leaders in which a number of MEPs were kidnapped. The story was supported with realistic-looking web pages and video. As events unfolded, the spokespeople had to make decisions about what information to reveal to the media.
We trained Chinese TV journalists at Anhui Province, four hours from Shanghai. The TV station has to grapple with doing “local” news to a population of 65 million.
We prepared a senior executive for an interview on BBC Radio 4’s The Today Programme.
We guided the team through the pitfalls of media interviews and helped them to identify what would make good stories
"One of the best in the business. We use them regularly for refresher courses, and every time our spokespeople are delighted. Cheryl always brings a new dimension to our communications training."
This multi-billion pound development required message training, media coaching and practice for planning committee meetings.
We have trained senior staff, including directors, for media interviews.